{"id":1877,"date":"2020-10-22T10:01:06","date_gmt":"2020-10-22T10:01:06","guid":{"rendered":"https:\/\/www.fjmolina.com\/publicaciones\/"},"modified":"2026-01-19T16:16:52","modified_gmt":"2026-01-19T16:16:52","slug":"publications","status":"publish","type":"page","link":"https:\/\/www.fjmolina.com\/en\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-background-dim-80 has-background-dim\" style=\"min-height:480px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"has-background-dim-80 wp-block-cover__gradient-background has-background-dim\" style=\"background-color:#007991\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"700\" class=\"wp-block-cover__image-background wp-image-1204\" alt=\"\" src=\"https:\/\/www.fjmolina.com\/wp-content\/uploads\/2020\/02\/bg-04-free-img.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.fjmolina.com\/wp-content\/uploads\/2020\/02\/bg-04-free-img.jpg 1920w, https:\/\/www.fjmolina.com\/wp-content\/uploads\/2020\/02\/bg-04-free-img-300x109.jpg 300w, https:\/\/www.fjmolina.com\/wp-content\/uploads\/2020\/02\/bg-04-free-img-1024x373.jpg 1024w, https:\/\/www.fjmolina.com\/wp-content\/uploads\/2020\/02\/bg-04-free-img-768x280.jpg 768w, https:\/\/www.fjmolina.com\/wp-content\/uploads\/2020\/02\/bg-04-free-img-1536x560.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n\n<h1 class=\"has-white-color has-text-color wp-block-heading\">Publications<\/h1>\n\n\n<p>During my academic career I have made numerous publications in journals, conferences and seminars. My main lines of research have focused on: 1. Product innovation, 2. Innovation in business models, 3. I invite you to visit this section and discover which are my most relevant works.<\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Scientific articles (peer reviewed)<\/h2>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.emerald.com\/mbr\/article\/doi\/10.1108\/MBR-07-2024-0130\/1308444\" target=\"_blank\" rel=\"noopener\" title=\"\">Gunaratne, Denanjalee, Sinkovics, Noemi, Sinkovics, Rudolf, Molina-Castillo, Francisco Jos\u00e9 (2025). The scaling of game-changer business models to address societal grand challenges. Multinational Business Review. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0166497225000690\" target=\"_blank\" rel=\"noopener\" title=\"\">Pi\u00f1era-Salmer\u00f3n, Jos\u00e9, S\u00e1nz-Valle, Raquel, Molina-Castillo, Francisco-Jos\u00e9 (2025). Beyond borders: Unraveling the tapestry of export performance through business model innovation, open innovation, and organisational agility. Technovation. 144.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.worldscientific.com\/doi\/full\/10.1142\/S136391962550001X\" target=\"_blank\" rel=\"noopener\" title=\"\">Molina-Castillo, Francisco Jose, L\u00f3pez-Nicol\u00e1s, Carolina, Mero\u00f1o-Cerd\u00e1n, \u00c1ngel Luis (2025). Navigating success: analysing the influence of value on small and medium enterpresis\u00b4performance across selected business model configurations. International Journal of Innovation Management, 29(2)<\/a><\/li>\n\n\n\n<li>R<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2352340924007200\" target=\"_blank\" rel=\"noopener\" title=\"\">odriguez, Rocio, Svenson, Goran, Molina-Castillo, Francisco Jos\u00e9 (2024). Dataset that shows organizational complexity as a key enabler for business model innovation using enterprise resource planning. Data in Brief. 55.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/jbim\/article-abstract\/39\/8\/1800\/1227640\/The-effect-of-social-disruption-on-the-use-of?redirectedFrom=fulltext\" target=\"_blank\" rel=\"noopener\" title=\"\">Rodriguez, Rocio, Hogevold, Nils, Molina-Castillo, Francisco Jos\u00e9, Svensson, Goran (2024). The effect of social disruption on the use of technologies to digitize B2B processes and its impact on corporate performance. Journal of Business and Industrial Marketing. 39(8), 1800-1808.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mdpi.com\/2673-7116\/4\/2\/14\" target=\"_blank\" rel=\"noopener\" title=\"\">Mero\u00f1o-Cerd\u00e1n, \u00c1ngel-Luis, Molina-Castillo, Francisco Jos\u00e9, L\u00f3pez-Nicol\u00e1s, Carolina, Ruiz Nicol\u00e1s, Jes\u00fas (2024). Growth and Performance: Business Model Innovation in Family Firms. Businesses, 4(2), 211-224.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2352340924004128\" target=\"_blank\" rel=\"noopener\" title=\"\">Mero\u00f1o-Cerd\u00e1n, \u00c1ngel-Luis, L\u00f3pez-Nicol\u00e1s, Carolina, Molina-Castillo, Francisco Jos\u00e9 (2024). Drivers of business model innovation in family firms: A dataset analysis. Data in Brief, 54.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2352340923002718\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, Francisco Jos\u00e9, L\u00f3pez-Nicol\u00e1s, Carolina, Mero\u00f1o-Cerd\u00e1n, \u00c1ngel-Luis, Del Henar Sanchez Cobarro, Paloma (2023). Intention to use mobile payment by early adopters from mobile phone user data. Data in Brief, 48.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mdpi.com\/2673-7116\/3\/1\/14\" target=\"_blank\" rel=\"noopener\" title=\"\">Molina-Castillo, Francisco Jos\u00e9, Mero\u00f1o-Cerd\u00e1n, \u00c1ngel-Luis, L\u00f3pez-Nicol\u00e1s, Carolina, Fern\u00e1ndez-Espinar, Laura (2023). Innovation and Technology in Hospitality Sector: Outcome and Performance. Businesses, 3(1), 198-219.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/10438599.2021.1974299?journalCode=gein20\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Molina-Castillo, Francisco Jose, de Reuver, M., Bouwman, H, Clavel, J.G (2022). Business model experimentation in SMEs: the application of a dual scaling technique. Economics of Innovation and New Technology, In press.\">Molina-Castillo, Francisco Jose, de Reuver, M., Bouwman, H, Clavel, J.G (2023). Business model experimentation in SMEs: the application of a dual scaling technique. Economics of Innovation and New Technology, 32, 4.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/store.hbr.org\/product\/marketing-in-the-age-of-connection-hbr-special-issue\/SPWI22\" target=\"_blank\" rel=\"noopener\" title=\"Stanko, M., Hernandez-Ortega, B., Molina-Castillo, Francisco-Jose, Rishika, R.; Franco, J. (2019). Using social media to connect with your most loyal customers. Harvard Business Review, December.\">Stanko, M., Hernandez-Ortega, B., Molina-Castillo, Francisco-Jose, Rishika, R.; Franco, J. (2022). Using social media to connect with your most loyal customers. Harvard Business Review, December.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ieeexplore.ieee.org\/abstract\/document\/9954230\" target=\"_blank\" rel=\"noopener\" title=\"\">Molina-Castillo, Francisco-Jose, Stanko, M.A., Islam, N. de Reuver, M. (2022). The Impact of Technological Turbulence on SMEs Business Model Innovation Performance: The Contingent Role of Entry Order. IEEE Transactions on Engineering Management, 71, 4116-4130.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11747-022-00869-4\" target=\"_blank\" rel=\"noopener\" title=\"\">Hern\u00e1ndez-Ortega, B.I., Stanko, M.A., Rishika, R., Molina-Castillo, Francisco-Jose, Franco, J. (2022). Brand-generated social media content and its differential impact on loyalty program members. Journal of the Academy of Marketing Science, 50, 1071\u20131090.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2666954422000047\" target=\"_blank\" rel=\"noopener\" title=\"\">Molina-Castillo, Francisco-Jose, Rodr\u00edguez, R., L\u00f3pez-Nicolas, C., Bouwman, H. (2022). The role of ERP in business model innovation: Impetus or impediment. Digital Business, 2(2), 1-12.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/csr.2261\" target=\"_blank\" rel=\"noreferrer noopener\">Andersson, S., Svensson, G., Molina-Castillo, Francisco-Jose, Otero-Neira, Carmen, Lindgren, J., Karlsson, N., Laurell, H. (2022). Sustainable development\u2014Direct and indirect effects between economic, social, and environmental dimensions in business practices. Corporate Social Responsibility and Environmental Management, In press.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/10438599.2021.1974299?journalCode=gein20\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Molina-Castillo, Francisco Jose, de Reuver, M., Bouwman, H, Clavel, J.G (2022). Business model experimentation in SMEs: the application of a dual scaling technique. Economics of Innovation and New Technology, In press\">Molina-Castillo, Francisco Jose, de Reuver, M., Bouwman, H, Clavel, J.G (2022). Business model experimentation in SMEs: the application of a dual scaling technique. Economics of Innovation and New Technology, In press<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/MIP-12-2020-0529\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Molina-Castillo, Francisco Jose, Penz, E., St\u00f6ttinger, B. (2021). Towards a general model explaining physical and digital counterfeits. Marketing Intelligence and Planning, 39(7), 873-892.\">Molina-Castillo, Francisco Jose, Penz, E., St\u00f6ttinger, B. (2021). Towards a general model explaining physical and digital counterfeits. Marketing Intelligence and Planning, 39(7), 873-892.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mdpi.com\/2071-1050\/13\/16\/8906\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Molina-Castillo, Francisco Jose, Sinkovics, Noemi, Sinkovics, R. (2021). Sustainable business model innovation: Review, analysis and impact on society. Sustainability, 13(16), 1-4.\">Molina-Castillo, Francisco Jose, Sinkovics, Noemi, Sinkovics, R. (2021). Sustainable business model innovation: Review, analysis and impact on society. Sustainability, 13(16), 1-4.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mdpi.com\/2071-1050\/13\/13\/7266\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Sinkovics, Noemi, Gunaratne, D., Sinkovics, R., Molina-Castillo, Francisco Jose (2021). Sustainable business model innovation: An umbrella review. Sustainability, 13(13), 1-17.\">Sinkovics, Noemi, Gunaratne, D., Sinkovics, R., Molina-Castillo, Francisco Jose (2021). Sustainable business model innovation: An umbrella review. Sustainability, 13(13), 1-17.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mdpi.com\/0718-1876\/16\/3\/31\" target=\"_blank\" rel=\"noreferrer noopener\">Sanchez-Cobarro, P. D., Molina-Castillo, F. J., &amp; Alcazar-Caceres, C. (2021). The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers. Journal of theoretical and applied electronic commerce research, 16(3), 513-524. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/EJIM-04-2019-0092\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Rodriguez, R., Molina-Castillo, F. J., &amp; Svensson, G. (2020). Enterprise resource planning and business model innovation: process, evolution and outcome. European Journal of Innovation Management, 23(4), 728-752. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0019850119301725\" target=\"_blank\" rel=\"noreferrer noopener\">Rodr\u00edguez, R., Molina-Castillo, F.-J., &amp; Svensson, G. (2020). The mediating role of organizational complexity between enterprise resource planning and business model innovation. Industrial Marketing Management, 84(1), 328-341. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/scielo.conicyt.cl\/scielo.php?script=sci_arttext&amp;pid=S0718-18762020000100102\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., Lopez-Nicolas, C., &amp; de Reuver, M. (2020). Mobile Payment: The Hiding Impact of Learning Costs on User Intentions. Journal of theoretical and applied electronic commerce research, 15(1), 1-12. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-05-2019-0194\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Lopez-Nicolas, C., Nikou, S., Molina-Castillo, F.-J., &amp; Bouwman, H. (2020). Gender differences and business model experimentation in European SMEs. Journal of Business &amp; Industrial Marketing, 35(7), 1205-1219.<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/hbr.org\/2019\/12\/using-social-media-to-connect-with-your-most-loyal-customers\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Stanko, M., Hernandez-Ortega, B., Molina-Castillo, Francisco-Jose, Rishika, R.; Franco, J. (2019). Using social media to connect with your most loyal customers. Harvard Business Review, December.\">Stanko, M., Hernandez-Ortega, B., Molina-Castillo, Francisco-Jose, Rishika, R.; Franco, J. (2019). Using social media to connect with your most loyal customers. Harvard Business Review, December.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/EJIM-12-2018-0259\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., Mero\u00f1o-Cerdan, A.-L., &amp; L\u00f3pez-Nicol\u00e1s, C. (2019). Impact of business model objectives on marketing innovation activities. European Journal of Innovation Management, 23(1), 177-195.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/DPRG-07-2017-0039\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Bouwman, H., Nikou, S., Molina-Castillo, F. J., &amp; de Reuver, M. (2018). The impact of digitalization on business models. Digital Policy, Regulation and Governance, 20(2), 105-124.<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/10438599.2017.1325569\" target=\"_blank\" rel=\"noreferrer noopener\">Mero\u00f1o-Cerd\u00e1n, \u00c1. L., L\u00f3pez-Nicol\u00e1s, C., &amp; Molina-Castillo, F.-J. (2017). Risk aversion, innovation and performance in family firms. Economics of Innovation and New Technology, 27(2), 189-203.<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/dl.acm.org\/doi\/abs\/10.1504\/IJMC.2016.078725\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F. J., Rodriguez-Guirao, A., Lopez-Nicolas, C., &amp; Bouwman, H. (2016). Analysis of mobile pre-payment (pay in advance) and post-payment (pay later) services. International Journal of Mobile Communications, 14(5).<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/17517575.2013.879209\" target=\"_blank\" rel=\"noreferrer noopener\">Gonzalvez-Gallego, Nicol\u00e1s, Molina-Castillo, Francisco-Jose, Soto-Acosta, Pedro, Varajao, Joao, Trigo, Antonio (2015). Using integrated information systems in supply chain management. Enterprise Information Systems, 9(2), 210-232.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.inderscienceonline.com\/doi\/abs\/10.1504\/IJITM.2015.072046\" target=\"_blank\" rel=\"noreferrer noopener\">Trigo, A., Varajo, J., Acosta, P. S., Gallego, N. G., &amp; Castillo, F. J. M. (2015). Influence of firm size on the adoption of enterprise information systems: insights from Iberian firms. International Journal of Information Technology and Management, 14(4), 233-252. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/jpim.12238\" target=\"_blank\" rel=\"noreferrer noopener\">Stanko, M. A., Molina-Castillo, F.-J., &amp; Harmancioglu, N. (2015). It Won&#8217;t Fit! For Innovative Products, Sometimes That&#8217;s for the Best. Journal of Product Innovation Management, 32(1), 122-137. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semanticscholar.org\/paper\/A-search-for-theoretical-plurality-in-new-product-Calantone-Molina-Castillo\/a5cb6432ae922f4a2a80156c15102276ecab0239\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.semanticscholar.org\/paper\/A-search-for-theoretical-plurality-in-new-product-Calantone-Molina-Castillo\/a5cb6432ae922f4a2a80156c15102276ecab0239\">Calantone, R., &amp; Molina-Castillo, F.-J. (2015). A search for theoretical plurality in new product launch. Journal of Global Scholars of Marketing Science, 25(1), 49-58.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-01-2014-0008\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/OIR-01-2014-0008\/full\/html\">Soto-Acosta, P., Jose Molina-Castillo, F., Lopez-Nicolas, C., &amp; Colomo-Palacios, R. (2014). The effect of information overload and disorganisation on intention to purchase online. Online Information Review, 38(4), 543-561. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.2753\/JEC1086-4415160404\" target=\"_blank\" rel=\"noreferrer noopener\">Okazaki, S., Navarro-Bail\u00f3n, M. \u00c1., &amp; Molina-Castillo, F.-J. (2014). Privacy Concerns in Quick Response Code Mobile Promotion: The Role of Social Anxiety and Situational Involvement. International Journal of Electronic Commerce, 16(4), 91-120. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dl.acm.org\/doi\/10.4018\/ijesma.2014070103\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., &amp; Mero\u00f1o-Cerdan, A.-L. (2014). Drivers of Mobile Application Acceptance by Consumers. International Journal of E-Services and mobile applications, 6(3), 34-47.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.igi-global.com\/pdf.aspx?tid%3D118189%26ptid%3D91468%26ctid%3D15%26t%3Dspecial+issue+on+papers+presented+at+the+i+international+conference+\u201ctechnological+innovation+in+a+mobile+world\u201d+2012%26isxn%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Lopez-Nicolas, Carolina, Molina-Castillo, Francisco-Jose (2012). Special Issue on Papers Presented at the I International ConferenceTechnological Innovation in a Mobile World 2012. International Journal of E-Services and Mobile Applications. 6 &#8211; 3, pp. 1-5<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11747-013-0332-y\" target=\"_blank\" rel=\"noreferrer noopener\">Stanko, M. A., Bohlmann, J. D., &amp; Molina-Castillo, F.-J. (2013). Demand-side inertia factors and their benefits for innovativeness. Journal of the Academy of Marketing Science, 41(6), 649-668<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0378720613000402\" target=\"_blank\" rel=\"noreferrer noopener\">Plugge, A., Bouwman, H., &amp; Molina-Castillo, F.-J. (2013). Outsourcing capabilities, organizational structure and performance quality monitoring: Toward a fit model. Information &amp; Management, 50(6), 275-284<\/a>. <\/li>\n\n\n\n<li><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/j.1540-5885.2012.01005.x\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/j.1540-5885.2012.01005.x\">Molina-Castillo, F.-J., Calantone, R. J., Stanko, M. A., &amp; Munuera-Aleman, J.-L. (2013). Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach. Journal of Product Innovation Management, 30(2), 380-398. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/j.1540-5885.2012.00943.x\" target=\"_blank\" rel=\"noreferrer noopener\">Stanko, M. A., Molina-Castillo, F.-J., &amp; Munuera-Aleman, J.-L. (2012). Speed to Market for Innovative Products: Blessing or Curse? Journal of Product Innovation Management, 29(5), 751-765. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12525-012-0087-1\" target=\"_blank\" rel=\"noreferrer noopener\">Okazaki, S., Molina, F. J., &amp; Hirose, M. (2012). Mobile advertising avoidance: exploring the role of ubiquity. Electronic Markets, 22(3), 169-183.<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/dl.acm.org\/doi\/10.2753\/JEC1086-4415160404\" target=\"_blank\" rel=\"noreferrer noopener\">Okazaki, S. Navarro-Bailon, Maria de los Angeles, Molina-Castillo, Francisco-Jose (2012). Information privacy concerns in QR code mobile promotion: The moderating effects of social anxiety and situational involvement. International Journal of Electronic Commerce. 16 &#8211; 4, pp. 91-120.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/02634501211211966\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Molina\u2010Castillo, F. J., Rodriguez\u2010Escudero, A. I., &amp; Munuera\u2010Aleman, J. L. (2012). Do switching costs really provide a first\u2010mover advantage? Marketing Intelligence &amp; Planning, 30(2), 165-187. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0263237312000734\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., Lopez-Nicolas, C., &amp; Soto-Acosta, P. (2012). Interaction effects of media and message on perceived complexity, risk and trust of innovative products. European Management Journal, 30(6), 577-587.<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/14601061211192843\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Hernandez\u2010Espallardo, M., Molina\u2010Castillo, F. J., &amp; Rodriguez\u2010Orejuela, A. (2012). Learning processes, their impact on innovation performance and the moderating role of radicalness. European Journal of Innovation Management, 15(1), 77-98. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.inderscienceonline.com\/doi\/abs\/10.1504\/IJMC.2012.045672\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.inderscienceonline.com\/doi\/abs\/10.1504\/IJMC.2012.045672\">Bouwman, H., Lopez-Nicol\u00e1s, Carolina, Molina-Castillo, F. J. M., &amp; Hattum, P. V. (2012). Consumer lifestyles: alternative adoption patterns for advanced mobile services. International Journal of Mobile Communications, 10(2).<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/j.1540-5885.2011.00847.x\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., Munuera-Alem\u00e1n, J.-L., &amp; Calantone, R. J. (2011). Product Quality and New Product Performance: The Role of Network Externalities and Switching Costs. Journal of Product Innovation Management, 28(6), 915-929.<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S001985011000221X\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., Jimenez-Jimenez, D., &amp; Munuera-Aleman, J.-L. (2011). Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness. Industrial Marketing Management, 40(7), 1172-1182.<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/ueaeprints.uea.ac.uk\/id\/eprint\/58318\/1\/ITT_2012.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Bouwman, H., Carlsson, C., Lopez-Nicolas, C., McKenna, B., Molina-Castillo, F., Tuunanen, T., &amp; Walden, P. (2011). Mobile Travel Services: The Effect of Moderating Context Factors. Information Technology &amp; Tourism, 13(2), 57-74. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0736585309000793\" target=\"_blank\" rel=\"noreferrer noopener\">Verkasalo, H., L\u00f3pez-Nicol\u00e1s, C., Molina-Castillo, F. J., &amp; Bouwman, H. (2010). Analysis of users and non-users of smartphone applications. Telematics and Informatics, 27(3), 242-255<\/a>. <\/li>\n\n\n\n<li><a href=\"https:\/\/journals.indexcopernicus.com\/search\/details?id=55164\" target=\"_blank\" rel=\"noreferrer noopener\">Trigo, A., Varaj\u00e3o, J., Soto-Acosta, P., Barroso, J., Molina-Castillo, F. J., &amp; Gonzalvez-Gallego, N. (2010). IT Professionals. International Journal of Human Capital and Information Technology Professionals, 1(1), 61-75.<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=3348288\" target=\"_blank\" rel=\"noreferrer noopener\">Gonzalvez-Gallego, N., Soto-Acosta, P., Trigo, A., Molina-Castillo, F. J., &amp; Varajao, J. (2010). ICT Effect on Supply Chain Performance: An Empirical Approach on Spanish and Portuguese Large Companies. Universia Business Review(28), 102-114.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semanticscholar.org\/paper\/Mobile-travel-services%3A-A-three-country-study-into-Bouwman-Carlsson\/d6ee746622fd5707d4b4816d52074f52cf118b74\" target=\"_blank\" rel=\"noreferrer noopener\">Bouwman, H., Carlsson, C., Lopez-Nicolas, C., McKenna, B., Molina-Castillo, F., Tuunanen, T., &amp; Walden, P. (2010). Mobile travel services: A three-country study into the impact of local circumstances. 9th International Conference on Research in Advertising (ICORIA).<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.inderscience.com\/info\/inarticle.php?artid=33835\" target=\"_blank\" rel=\"noreferrer noopener\">Bouwman, H., Carlsson, C., Castillo, F. J. M., Giaglis, G. M., &amp; Walden, P. (2010). Factors affecting the present and future use of mobile data services: comparing the Dutch, Finnish and Greek markets. International Journal of Mobile Communications, 8(4). <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12642-009-0004-0\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/link.springer.com\/article\/10.1007\/s12642-009-0004-0\">Sinkovics, R. R., Penz, E., &amp; Castillo, F. J. M. (2009). Qualitative Analyse von Online Communities f\u00fcr Neuproduktentscheidungen. der markt, 48(1-2), 61-72.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0019850108001107\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., &amp; Munuera-Aleman, J.-L. (2009). The joint impact of quality and innovativeness on short-term new product performance. Industrial Marketing Management, 38(8), 984-993. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0166497209000637\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0166497209000637\">Molina-Castillo, F.-J., &amp; Munuera-Alem\u00e1n, J.-L. (2009). New product performance indicators: Time horizon and importance attributed by managers. Technovation, 29(10), 714-724. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10257-008-0094-0\" target=\"_blank\" rel=\"noreferrer noopener\">Bouwman, Harry, Carlsson, Christer, Walden, Pirkko, Molina-Castillo, Francisco-Jose (2009). Reconsidering the actual and future use of mobile services. Information Systems and E-business Management. 7 &#8211; 3, pp. 301-317.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dialnet.unirioja.es\/servlet\/revista?codigo=4438\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F. J., &amp; Munuera-Aleman, J. L. (2008). Impact of product innovativeness and product quality on short-term and long-term new product performance in Spanish firms. Universia Business Review(20), 68-83.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0378720608000670\" target=\"_blank\" rel=\"noreferrer noopener\">L\u00f3pez-Nicol\u00e1s, C., Molina-Castillo, F. J., &amp; Bouwman, H. (2008). An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models. Information &amp; Management, 45(6), 359-364. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0268401207001120\" target=\"_blank\" rel=\"noreferrer noopener\">Lopez-Nicolas, C., &amp; Molina-Castillo, F. J. (2008). Customer Knowledge Management and E-commerce: The role of customer perceived risk. International Journal of Information Management, 28(2), 102-113.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/14636690810862820\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Bouwman, H., Carlsson, C., Walden, P., &amp; Molina\u2010Castillo, F. J. (2008). Trends in mobile services in Finland 2004\u20102006: from ringtones to mobile internet. Info, 10(2), 75-9<\/a>3. <\/li>\n\n\n\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10257-008-0094-0\" target=\"_blank\" rel=\"noreferrer noopener\">Bouwman, H., Carlsson, C., Walden, P., &amp; Molina-Castillo, F. J. (2008). Reconsidering the actual and future use of mobile services. Information Systems and E-Business Management, 7(3), 301-317. <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semanticscholar.org\/paper\/Innovative-products-on-the-internet%3A-the-role-of-Castillo-Nicolas\/dac02aba24c097720c07ed8daeaa0dfbf0dd9ae7\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F. J., &amp; Lopez-Nicolas, C. (2007). Innovative products on the internet: the role of trust and perceived risk. International Journal of Internet Marketing and Advertising, 4(1). <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0736585306000384\" target=\"_blank\" rel=\"noreferrer noopener\">Bouwman, H., Carlsson, C., Molina-Castillo, F. J., &amp; Walden, P. (2007). Barriers and drivers in the adoption of current and future mobile services in Finland. Telematics and Informatics, 24(2), 145-160.<\/a> <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Informative articles<\/h2>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/hbr.org\/2019\/12\/using-social-media-to-connect-with-your-most-loyal-customers\" target=\"_blank\" rel=\"noreferrer noopener\">Stanko, Michael A., Hernandez-Ortega, Blanca, Molina-Castillo, Francisco-Jose, Rishika, Rishika, Franco, Jose (2020). Using social media to connect with your most loyal customers. Harvard Business Review, 12 (1), 1-10.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.harvard-deusto.com\/concursos-en-redes-sociales-una-oportunidad-de-oro-para-fomentar-la-interactividad-con-nuestros-usuarios\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., Moreno Morcillo, C., &amp; Hernandez-Ortega, B. I. (2019). Concurso en redes sociales: una oportunidad de oro para fomentar la interactividad con nuestros usuarios. Harvard Deusto, 157, 1-7.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=6558820\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., Molina Trujillo, Maria (2018). Los l\u00edmites del marketing de influencia en las decisiones de compra. Investigaci\u00f3n y marketing, 139(1), 16-19.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semanticscholar.org\/paper\/Driving-Website-performance-using-Web-Analytics-%3A-A-Coursaris\/46ecf5eb077c0314999b937004d55181ae6f4913\" target=\"_blank\" rel=\"noreferrer noopener\">Coursaris, C. K., Van Osch, W., L\u00f3pez-Nicol\u00e1s, C., Molina-Castillo, F. J., &amp; Rapp, N. (2013). Driving website performance using web analytics: A case study.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=3246563\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, F.-J., Sinkovics, R., &amp; Penz, E. (2010). Comunidades online, comunidades virtuales y mundos virtuales: una revisi\u00f3n te\u00f3rica y aplicaci\u00f3n empresarial. Investigaci\u00f3n y marketing(107), 40-45.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=2791062\" target=\"_blank\" rel=\"noreferrer noopener\">Munuera-Aleman, Jose-Luis, Moreno-Moya, Maria, Gatterman-Perin, Marcelo, Molina-Castillo, Francisco-Jose (2008). Apuntes sobre la innovaci\u00f3n y el desarrollo de los nuevos productos en Espa\u00f1a y Murcia. Gesti\u00f3n. Revista de Econom\u00eda. 44 &#8211; 1, pp. 11-20.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dialnet.unirioja.es\/servlet\/articulo?codigo=2535298\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, Francisco-Jose, Cuestas-Diaz, Pedro-Jesus (2008). Las ferias comerciales y el marketing electr\u00f3nico: Un an\u00e1lisis comparativo. Informaci\u00f3n Comercial Espa\u00f1ola. Revista de Econom\u00eda. 840, pp. 141-153.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/economistasmurcia.org\/coldata\/upload\/publicaciones\/gestion42.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, Francisco-Jose, Munuera-Aleman, Jose-Luis (2007). An\u00e1lisis de los nuevos productos a nivel regional del sector de las TIC: Un estudio comparativo de las empresas murcianas y espa\u00f1olas. Gesti\u00f3n. Revista de Econom\u00eda. 4-42, pp. 10 -17.<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Books and book chapters<\/h2>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/dialnet.unirioja.es\/servlet\/libro?codigo=1017231\" target=\"_blank\" rel=\"noopener\" title=\"\">Durendez et al. (2025). Informe Pyme 2025.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dialnet.unirioja.es\/servlet\/libro?codigo=997471\" target=\"_blank\" rel=\"noopener\" title=\"\">Mero\u00f1o et al. (2024). Informe Pyme 2024.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.igi-global.com\/book\/mobile-commerce-concepts-methodologies-tools\/177408\" target=\"_blank\" rel=\"noreferrer noopener\">Molina-Castillo, Francisco-Jose, Mero\u00f1o-Cerdan, Angel-Luis (2017). Drivers of Mobile Application Acceptance by Consumers: A meta analytical review. Mobile Commerce: Concepts, Methodologies, Tools, and Applications. 2, pp. 42 &#8211; 58. IGI Global.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ibima.org\/accepted-paper\/mobile-payment-business-model-innovation-longitudinal-analysis-customer-perspective\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lopez-Nicolas, C., &amp; Molina-Castillo, F. J. (2016). Mobile Payment and Business Model Innovation: A Longitudinal Analysis from a Customer Perspective. Norristown: Int Business Information Management Assoc-Ibima.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.springerprofessional.de\/en\/qualitative-analysis-of-online-communities-to-support-internatio\/4145622\" target=\"_blank\" rel=\"noreferrer noopener\">Sinkovics, R. R., Penz, E., &amp; Molina-Castillo, F. J. (2014). Qualitative Analysis of Online Communities to Support International Business Decisions. In F. J. Mart\u00ednez-L\u00f3pez (Ed.), Handbook of Strategic e-Business Management (pp. 841-862): Springer Berlin Heidelberg.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cef.um.es\/index.php\/actividades\/observatorio-2\/701-barmetro\" target=\"_blank\" rel=\"noreferrer noopener\">Mero\u00f1o-Cerdan, Angel-Luis, Durendez-Gomez, Antonio-Luis, Monreal-Martinez, Juan, Molina-Castillo, Francisco-Jose (2014). Comercializaci\u00f3n e internacionalizaci\u00f3n en la empresa familiar. Bar\u00f3metro de la Empresa Familiar de la Regi\u00f3n de Murcia. 12, pp. 1-4<\/a>0.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.semanticscholar.org\/paper\/CRM-for-Innovation-in-European-Companies-L\u00f3pez-Nicol\u00e1s-Molina-Castillo\/235c82cde023a557b69902107577550f43b04918?p2df\" target=\"_blank\" rel=\"noreferrer noopener\">L\u00f3pez-Nicol\u00e1s, C., &amp; Molina-Castillo, F.-J. (2013). CRM for Innovation in European Companies. In Supply Chain Management (pp. 812-822).<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.igi-global.com\/book\/customer-centric-knowledge-management\/51939\" target=\"_blank\" rel=\"noreferrer noopener\">L\u00f3pez-Nicol\u00e1s, C., &amp; Molina-Castillo, F.-J. (2012). Perceived Risks of Customer Knowledge Management. In Customer-Centric Knowledge Management (pp. 19-31).<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/cef.um.es\/index.php\/investigacion\/2051-el-exito-de-la-empresa-familiar-la-relacion-entre-familia-y-negocio\" target=\"_blank\" rel=\"noreferrer noopener\">Mero\u00f1o-Cerdan, Angel-Luis, Lopez-Nicolas, Carolina, Molina-Castillo, Francisco-Jose (2012). Efecto moderador del car\u00e1cter familiar en la contribuci\u00f3n de la orientaci\u00f3n al riesgo e innovaci\u00f3n sobre el desempe\u00f1o. El \u00e9xito de la empresa familiar. La relaci\u00f3n entre negocio y familia. 1, pp. 31 &#8211; 55. Civitas.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.igi-global.com\/book\/customer-centric-knowledge-management\/51939\" target=\"_blank\" rel=\"noreferrer noopener\">Lopez-Nicolas, Carolina, Molina-Castillo, Francisco-Jose. (2011). Perceived risks of customer knowledge management. Customer-centric Knowledge Management. 2, pp. 19 &#8211; 31. HersheyIGI Global.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.igi-global.com\/book\/managing-adaptability-intervention-people-enterprise\/45964\" target=\"_blank\" rel=\"noreferrer noopener\">Trigo, A., Varajao, J., Barroso, J., Soto-Acosta, P., Molina-Castillo, F. J., &amp; Gonzalvez-Gallego, N. (2011). Enterprise Information Systems Adoption in Iberian Large Companies: Motivations and Trends. Managing Adaptability, Intervention, and People in Enterprise Information Systems, 204-228.<\/a><\/li>\n<\/ul>\n\n\n\n<p>*** If you need additional information about my work, you can contact me in the <a href=\"https:\/\/www.fjmolina.com\/en\/contact\/\" title=\"Contact\">contact<\/a> section.<\/p>\n\n\n\n<p>You can also visit the <a href=\"https:\/\/www.fjmolina.com\/en\/research\/\" title=\"Research\">research<\/a> section to get to know me a little better.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Scientific articles (peer reviewed) Informative articles Books and book chapters *** If you need additional information about my work, you can contact me in the contact section. You can also visit the research section to get to know me a little better.<\/p>\n<div class='heateorSssClear'><\/div><div  class='heateor_sss_sharing_container heateor_sss_horizontal_sharing' data-heateor-sss-href='https:\/\/www.fjmolina.com\/en\/publications\/'><div class='heateor_sss_sharing_title' style=\"font-weight:bold\" >Compartir<\/div><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.fjmolina.com%2Fen%2Fpublications%2F\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#0765FE;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 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