Teaching
Teaching has always been a source of personal satisfaction. My goal is to convey to students not only knowledge but to create a positive and stimulating learning environment, where interaction between everyone is encouraged. My fundamental role in teaching is to improve students’ self-confidence and help them to think independently and critically.
Teaching at undergraduate level
Introduction to Marketing
Marketing Management
Innovation and New Product Development
Marketing Strategy
Electronic Marketing
Teaching at the Postgraduate level
Marketing Management
Technology and Entrepreneurial Orientation
Innovation and New Product Development
Advanced Data Analysis
Seminars
Books and book chapters
- Molina-Castillo, Francisco-Jose (2020). La docencia tiene tic: Un guiño al nuevo discente. Tirant editorial. ISBN 978-84-1853451-5
- Molina-Castillo, Francisco-Jose (2019). La utilización del podcast como herramienta de innovación educativa en las asignaturas de economía y empresa
- Molina-Castillo, Francisco-Jose (2018). Eureka. Innovación y nuevos productos. ISBN 978-84-09-02797-2
- Molina-Castillo, Francisco-Jose (2010). El reto de emprender: Factores clave. Civitas, ISBN 978-84-470-3353-9
- Molina-Castillo, Francisco-Jose y Lopez-Nicolas, Carolina (2010). Secom Iluminación: Una apuesta por la innovación. ESIC, ISBN 978-84-7356-670-4
- Molina-Castillo, Francisco-Jose y Munuera-Aleman, Jose Luis (2009). La cartera de marcas de limpieza de Procter and Gamble. ESIC, ISBN 978-84-7356-626-1
- Molina-Castillo, Francisco-Jose y Otero-Neira, Carmen (2007). Cómo el nuevo Ipod ayudó al resurgir de Apple. ESIC, ISBN 978-84-7356-511-0
*** If you need additional information about my work, you can contact me in the contact section.