Research in innovation and new technologies has received a great deal of attention in the last decades as firms struggle on how to launch these new products into de market. Much of my work focuses on innovation inside the firm to develop new products to achieve performance in the market and capture customer attention. There are several areas where I have applied my knowledge in this area, especially in everything related to e-commerce of new products as well as mobile marketing. In addition, I am keen on market analysis and advanced data analysis of big sets of data using different software packages.
Since the beginning of my research activities, I have been actively pursuing research funding from major Spanish Research Grant Bodies and Associations. I have obtained funding from the following: