Research

Much of my research focuses on innovation within the company to develop new products, achieve market success and gain customer value. There are several areas in which I have applied my expertise, such as e-commerce and mobile marketing. In addition, I have delved into different market analysis techniques using various software packages.

Research Funds

For the development of my publications, I have been actively seeking research funding from major agencies and associations. As a researcher at the University of Murcia, I have obtained funding from the following institutions. If you need additional information, please do not hesitate to contact me.

Proyect

Envision (Empowering European SMEs Business Model Innovation)

European Commission (H2020)

Strategic choices in family firms: An economic and social perspective

Ministry of Science and Innovation

Challenges and opportunities for e-commerce via mobile internet

Ministry of Education and Science

Keys to market success of products developed by Spanish companies

Seneca Foundation

Dissemination and use of the Internet on cell phones in the marketing of products and services

Ministry of Education and Science

Determinants and dimensions of the performance of new products in Spanish companies.

Ministerio de Educación y Ciencia

Background analysis on the outcome of the new product development process.

Seneca Foundation

Scroll to Top