About me

My name is Francisco José Molina Castillo, but everybody knows me as Fran Molina. In this page you will be able to discover my facet as a teacher and researcher. Also, you can find my blog with different podcast I regularly publish as well as different articles.

Picture fjmolina

Learn something new every day

“Life is complicated enough to make it harder for others. Help, collaborate, learn and become a better person.”

Francisco José Molina Castillo
Full Professor

University of Murcia

Research areas

My research focuses on aspects related to marketing, innovation and new technologies. The works I have published have focused on analyzing questions such as: What strategies are more appropriate for the launching of new products, How can new technologies be implemented within the company, Why mobile services are successful in the market or are catalogued as a failure by the customers?

I have published on these topics in magazines such as Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, Harvard Business Review, Technovation, Information & Management, International Journal of Information Management, International Journal of Electronic Commerce, Electronic Markets and European Management Journal, among others. Moreover, I regularly participate in national (AEMARK, ACEDE) and international conferences (AMA, PDMA, EMAC, etc.).

Visit the publications section to learn more about my work.

Teaching areas

I consider myself a person very involved in teaching. I teach at different academic levels, from first year undergraduate to Master and PhD at the University of Murcia. In these classes, my students enjoy learning the basic principles of marketing, new product development and launch strategies, business models and the challenges of mobile marketing.

During my academic career I have also taught research seminars in different universities both nationally (University of Salamanca, University Pablo de Olavide, Universidad Oberta de Cataluña) and internationally (University of Manchester, University of Delft, University WU Vienna, University of Turku, University of York, Lappeenranta University).

Visit the teaching section for my books and book chapters.

Do not forget to visit my blog.


Phd Marketing University of Murcia

European Doctorate, Extraordinary Doctorate Award, AEMARK Award for the best Doctoral Thesis


Degree Business Administration

University of Murcia


BA (Honours) Accounting and Finance in Europe

Manchester Metropolitan University

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