Francisco Jose Molina Castillo is Full Professor of Marketing at University of Murcia, School of Economy and Business. His research spans Marketing, Innovation and New Technologies. He focuses on questions such as: What strategies are adequate for product launch?, How new technologies can be implemented inside the firm?, Why mobile services obtain a success in the market or are catalogued as a fail by customers?
He has published about these topics in several well know academic journals such as Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, Technovation, Information & Management, International Journal of Information Management, International Journal of Electronic Commerce, Electronic Markets, International Journal of Internet Marketing and Advertising, among others.
Professor Francisco José Molina Castillo attends every year national (AEMARK, ACEDE) as well as international (AMA, IPDM, PDMA, EMAC, etc.) conferences where he presents the progress oh his research.
He is also a dedicated educator and trainer. He teaches a wide range of audiences, varying from first-years to MBA and Phd students where they enjoy learning the foundations of Marketing, the strategic issues of new product development, the details of electronic marketing and the challenges in mobile marketing.