Publicaciones
Durante mi carrera académica he realizado numerosas publicaciones en revistas, congresos y seminarios. Mis principales líneas de investigación se han centrado en: 1. Innovación de producto, 2. Innovación en modelos de negocio, 3. Nuevas tecnologías. Te invito a que visites esta sección y descubras cuáles son mis trabajos mas relevantes.
Artículos científicos
- Gunaratne, Denanjalee, Sinkovics, Noemi, Sinkovics, Rudolf, Molina-Castillo, Francisco José (2025). The scaling of game-changer business models to address societal grand challenges. Multinational Business Review.
- Piñera-Salmerón, José, Sánz-Valle, Raquel, Molina-Castillo, Francisco-José (2025). Beyond borders: Unraveling the tapestry of export performance through business model innovation, open innovation, and organisational agility. Technovation. 144.
- Molina-Castillo, Francisco Jose, López-Nicolás, Carolina, Meroño-Cerdán, Ángel Luis (2025). Navigating success: analysing the influence of value on small and medium enterpresis´performance across selected business model configurations. International Journal of Innovation Management, 29(2).
- Rodriguez, Rocio, Svenson, Goran, Molina-Castillo, Francisco José (2024). Dataset that shows organizational complexity as a key enabler for business model innovation using enterprise resource planning. Data in Brief. 55.
- Rodriguez, Rocio, Hogevold, Nils, Molina-Castillo, Francisco José, Svensson, Goran (2024). The effect of social disruption on the use of technologies to digitize B2B processes and its impact on corporate performance. Journal of Business and Industrial Marketing. 39(8), 1800-1808.
- Meroño-Cerdán, Ángel-Luis, Molina-Castillo, Francisco José, López-Nicolás, Carolina, Ruiz Nicolás, Jesús (2024). Growth and Performance: Business Model Innovation in Family Firms. Businesses, 4(2), 211-224.
- Meroño-Cerdán, Ángel-Luis, López-Nicolás, Carolina, Molina-Castillo, Francisco José (2024). Drivers of business model innovation in family firms: A dataset analysis. Data in Brief, 54.
- Molina-Castillo, Francisco José, López-Nicolás, Carolina, Meroño-Cerdán, Ángel-Luis, Del Henar Sanchez Cobarro, Paloma (2023). Intention to use mobile payment by early adopters from mobile phone user data. Data in Brief, 48.
- Molina-Castillo, Francisco José, Meroño-Cerdán, Ángel-Luis, López-Nicolás, Carolina, Fernández-Espinar, Laura (2023). Innovation and Technology in Hospitality Sector: Outcome and Performance. Businesses, 3(1), 198-219.
- Molina-Castillo, Francisco Jose, de Reuver, M., Bouwman, H, Clavel, J.G (2023). Business model experimentation in SMEs: the application of a dual scaling technique. Economics of Innovation and New Technology, 32, 4.
- Stanko, M., Hernandez-Ortega, B., Molina-Castillo, Francisco-Jose, Rishika, R.; Franco, J. (2022). Using social media to connect with your most loyal customers. Harvard Business Review, December.
- Molina-Castillo, Francisco-Jose, Stanko, M.A., Islam, N. de Reuver, M. (2022). The Impact of Technological Turbulence on SMEs Business Model Innovation Performance: The Contingent Role of Entry Order. IEEE Transactions on Engineering Management, 71, 4116-4130.
- Hernández-Ortega, B.I., Stanko, M.A., Rishika, R., Molina-Castillo, Francisco-Jose, Franco, J. (2022). Brand-generated social media content and its differential impact on loyalty program members. Journal of the Academy of Marketing Science, 50, 1071–1090.
- Molina-Castillo, Francisco-Jose, Rodríguez, R., López-Nicolas, C., Bouwman, H. (2022). The role of ERP in business model innovation: Impetus or impediment. Digital Business, 2(2), 1-12.
- Andersson, S., Svensson, G., Molina-Castillo, Francisco-Jose, Otero-Neira, Carmen, Lindgren, J., Karlsson, N., Laurell, H. (2022). Sustainable development—Direct and indirect effects between economic, social, and environmental dimensions in business practices. Corporate Social Responsibility and Environmental Management, In press.
- Rodriguez, Rocío, Hogevold, Nnils, Molina-Castillo. Francisco José, Svensson, Goran (2022). Use of Technologies to Digitize B2B Processes Before, During and after the Pandemic and its Impact on Corporate Sales Performance. Heliyon.
- Molina-Castillo, Francisco Jose, Penz, E., Stöttinger, B. (2021). Towards a general model explaining physical and digital counterfeits. Marketing Intelligence and Planning, 39(7), 873-892.
- Molina-Castillo, Francisco Jose; Sinkovics, Noemi; Sinkovics, R.; (2021): “Sustainable business model innovation: Review, analysis and impact on society”. Sustainability, 13(16), 1-4.
- Sinkovics, Noemi, Gunaratne, D., Sinkovics, R., Molina-Castillo, Francisco Jose (2021). Sustainable business model innovation: An umbrella review. Sustainability, 13(13), 1-17.
- Sanchez-Cobarro, P. D., Molina-Castillo, F. J., & Alcazar-Caceres, C. (2021). The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers. Journal of theoretical and applied electronic commerce research, 16(3), 513-524.
- Rodriguez, R., Molina-Castillo, F. J., & Svensson, G. (2020). Enterprise resource planning and business model innovation: process, evolution and outcome. European Journal of Innovation Management, 23(4), 728-752.
- Rodríguez, R., Molina-Castillo, F.-J., & Svensson, G. (2020). The mediating role of organizational complexity between enterprise resource planning and business model innovation. Industrial Marketing Management, 84(1), 328-341.
- Molina-Castillo, F.-J., Lopez-Nicolas, C., & de Reuver, M. (2020). Mobile Payment: The Hiding Impact of Learning Costs on User Intentions. Journal of theoretical and applied electronic commerce research, 15(1), 1-12.
- Lopez-Nicolas, C., Nikou, S., Molina-Castillo, F.-J., & Bouwman, H. (2020). Gender differences and business model experimentation in European SMEs. Journal of Business & Industrial Marketing, 35(7), 1205-1219.
- Stanko, M., Hernandez-Ortega, B., Molina-Castillo, Francisco-Jose, Rishika, R.; Franco, J. (2019). Using social media to connect with your most loyal customers. Harvard Business Review, December.
- Molina-Castillo, F.-J., Meroño-Cerdan, A.-L., & López-Nicolás, C. (2019). Impact of business model objectives on marketing innovation activities. European Journal of Innovation Management, 23(1), 177-195.
- Bouwman, H., Nikou, S., Molina-Castillo, F. J., & de Reuver, M. (2018). The impact of digitalization on business models. Digital Policy, Regulation and Governance, 20(2), 105-124.
- Meroño-Cerdán, Á. L., López-Nicolás, C., & Molina-Castillo, F.-J. (2017). Risk aversion, innovation and performance in family firms. Economics of Innovation and New Technology, 27(2), 189-203.
- Molina-Castillo, F. J., Rodriguez-Guirao, A., Lopez-Nicolas, C., & Bouwman, H. (2016). Analysis of mobile pre-payment (pay in advance) and post-payment (pay later) services. International Journal of Mobile Communications, 14(5).
- Gonzalvez-Gallego, Nicolás, Molina-Castillo, Francisco-Jose, Soto-Acosta, Pedro, Varajao, Joao, Trigo, Antonio (2015). Using integrated information systems in supply chain management. Enterprise Information Systems, 9(2), 210-232.
- Trigo, A., Varajo, J., Acosta, P. S., Gallego, N. G., & Castillo, F. J. M. (2015). Influence of firm size on the adoption of enterprise information systems: insights from Iberian firms. International Journal of Information Technology and Management, 14(4), 233-252.
- Stanko, M. A., Molina-Castillo, F.-J., & Harmancioglu, N. (2015). It Won’t Fit! For Innovative Products, Sometimes That’s for the Best. Journal of Product Innovation Management, 32(1), 122-137.
- Calantone, R., & Molina-Castillo, F.-J. (2015). A search for theoretical plurality in new product launch. Journal of Global Scholars of Marketing Science, 25(1), 49-58.
- Soto-Acosta, P., Jose Molina-Castillo, F., Lopez-Nicolas, C., & Colomo-Palacios, R. (2014). The effect of information overload and disorganisation on intention to purchase online. Online Information Review, 38(4), 543-561.
- Okazaki, S., Navarro-Bailón, M. Á., & Molina-Castillo, F.-J. (2014). Privacy Concerns in Quick Response Code Mobile Promotion: The Role of Social Anxiety and Situational Involvement. International Journal of Electronic Commerce, 16(4), 91-120.
- Molina-Castillo, F.-J., & Meroño-Cerdan, A.-L. (2014). Drivers of Mobile Application Acceptance by Consumers. International Journal of E-Services and mobile applications, 6(3), 34-47.
- Lopez-Nicolas, Carolina, Molina-Castillo, Francisco-Jose (2012). Special Issue on Papers Presented at the I International ConferenceTechnological Innovation in a Mobile World 2012. International Journal of E-Services and Mobile Applications. 6 – 3, pp. 1-5
- Stanko, M. A., Bohlmann, J. D., & Molina-Castillo, F.-J. (2013). Demand-side inertia factors and their benefits for innovativeness. Journal of the Academy of Marketing Science, 41(6), 649-668.
- Plugge, A., Bouwman, H., & Molina-Castillo, F.-J. (2013). Outsourcing capabilities, organizational structure and performance quality monitoring: Toward a fit model. Information & Management, 50(6), 275-284.
- Molina-Castillo, F.-J., Calantone, R. J., Stanko, M. A., & Munuera-Aleman, J.-L. (2013). Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach. Journal of Product Innovation Management, 30(2), 380-398.
- Stanko, M. A., Molina-Castillo, F.-J., & Munuera-Aleman, J.-L. (2012). Speed to Market for Innovative Products: Blessing or Curse? Journal of Product Innovation Management, 29(5), 751-765.
- Okazaki, S., Molina, F. J., & Hirose, M. (2012). Mobile advertising avoidance: exploring the role of ubiquity. Electronic Markets, 22(3), 169-183.
- Okazaki, S. Navarro-Bailon, Maria de los Angeles, Molina-Castillo, Francisco-Jose (2012). Information privacy concerns in QR code mobile promotion: The moderating effects of social anxiety and situational involvement. International Journal of Electronic Commerce. 16 – 4, pp. 91-120.
- Molina‐Castillo, F. J., Rodriguez‐Escudero, A. I., & Munuera‐Aleman, J. L. (2012). Do switching costs really provide a first‐mover advantage? Marketing Intelligence & Planning, 30(2), 165-187.
- Molina-Castillo, F.-J., Lopez-Nicolas, C., & Soto-Acosta, P. (2012). Interaction effects of media and message on perceived complexity, risk and trust of innovative products. European Management Journal, 30(6), 577-587.
- Hernandez‐Espallardo, M., Molina‐Castillo, F. J., & Rodriguez‐Orejuela, A. (2012). Learning processes, their impact on innovation performance and the moderating role of radicalness. European Journal of Innovation Management, 15(1), 77-98.
- Bouwman, H., Lopez-Nicolás, Carolina, Molina-Castillo, F. J. M., & Hattum, P. V. (2012). Consumer lifestyles: alternative adoption patterns for advanced mobile services. International Journal of Mobile Communications, 10(2).
- Molina-Castillo, F.-J., Munuera-Alemán, J.-L., & Calantone, R. J. (2011). Product Quality and New Product Performance: The Role of Network Externalities and Switching Costs. Journal of Product Innovation Management, 28(6), 915-929.
- Molina-Castillo, F.-J., Jimenez-Jimenez, D., & Munuera-Aleman, J.-L. (2011). Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness. Industrial Marketing Management, 40(7), 1172-1182.
- Bouwman, H., Carlsson, C., Lopez-Nicolas, C., McKenna, B., Molina-Castillo, F., Tuunanen, T., & Walden, P. (2011). Mobile Travel Services: The Effect of Moderating Context Factors. Information Technology & Tourism, 13(2), 57-74.
- Verkasalo, H., López-Nicolás, C., Molina-Castillo, F. J., & Bouwman, H. (2010). Analysis of users and non-users of smartphone applications. Telematics and Informatics, 27(3), 242-255.
- Trigo, A., Varajão, J., Soto-Acosta, P., Barroso, J., Molina-Castillo, F. J., & Gonzalvez-Gallego, N. (2010). IT Professionals. International Journal of Human Capital and Information Technology Professionals, 1(1), 61-75.
- Gonzalvez-Gallego, N., Soto-Acosta, P., Trigo, A., Molina-Castillo, F. J., & Varajao, J. (2010). ICT Effect on Supply Chain Performance: An Empirical Approach on Spanish and Portuguese Large Companies. Universia Business Review(28), 102-114.
- Bouwman, H., Carlsson, C., Lopez-Nicolas, C., McKenna, B., Molina-Castillo, F., Tuunanen, T., & Walden, P. (2010). Mobile travel services: A three-country study into the impact of local circumstances. 9th International Conference on Research in Advertising (ICORIA).
- Bouwman, H., Carlsson, C., Castillo, F. J. M., Giaglis, G. M., & Walden, P. (2010). Factors affecting the present and future use of mobile data services: comparing the Dutch, Finnish and Greek markets. International Journal of Mobile Communications, 8(4).
- Sinkovics, R. R., Penz, E., & Castillo, F. J. M. (2009). Qualitative Analyse von Online Communities für Neuproduktentscheidungen. der markt, 48(1-2), 61-72.
- Molina-Castillo, F.-J., & Munuera-Aleman, J.-L. (2009). The joint impact of quality and innovativeness on short-term new product performance. Industrial Marketing Management, 38(8), 984-993.
- Molina-Castillo, F.-J., & Munuera-Alemán, J.-L. (2009). New product performance indicators: Time horizon and importance attributed by managers. Technovation, 29(10), 714-724.
- Bouwman, Harry, Carlsson, Christer, Walden, Pirkko, Molina-Castillo, Francisco-Jose (2009). Reconsidering the actual and future use of mobile services. Information Systems and E-business Management. 7 – 3, pp. 301-317.
- Molina-Castillo, F. J., & Munuera-Aleman, J. L. (2008). Impact of product innovativeness and product quality on short-term and long-term new product performance in Spanish firms. Universia Business Review(20), 68-83.
- López-Nicolás, C., Molina-Castillo, F. J., & Bouwman, H. (2008). An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models. Information & Management, 45(6), 359-364.
- Lopez-Nicolas, C., & Molina-Castillo, F. J. (2008). Customer Knowledge Management and E-commerce: The role of customer perceived risk. International Journal of Information Management, 28(2), 102-113.
- Bouwman, H., Carlsson, C., Walden, P., & Molina‐Castillo, F. J. (2008). Trends in mobile services in Finland 2004‐2006: from ringtones to mobile internet. Info, 10(2), 75-93.
- Bouwman, H., Carlsson, C., Walden, P., & Molina-Castillo, F. J. (2008). Reconsidering the actual and future use of mobile services. Information Systems and E-Business Management, 7(3), 301-317.
- Molina-Castillo, F. J., & Lopez-Nicolas, C. (2007). Innovative products on the internet: the role of trust and perceived risk. International Journal of Internet Marketing and Advertising, 4(1).
- Bouwman, H., Carlsson, C., Molina-Castillo, F. J., & Walden, P. (2007). Barriers and drivers in the adoption of current and future mobile services in Finland. Telematics and Informatics, 24(2), 145-160.
Artículos divulgativos
- Stanko, Michael A., Hernandez-Ortega, Blanca, Molina-Castillo, Francisco-Jose, Rishika, Rishika, Franco, Jose (2020). Using social media to connect with your most loyal customers. Harvard Business Review, 12 (1), 1-10.
- Molina-Castillo, F.-J., Moreno Morcillo, C., & Hernandez-Ortega, B. I. (2019). Concurso en redes sociales: una oportunidad de oro para fomentar la interactividad con nuestros usuarios. Harvard Deusto, 157, 1-7.
- Molina-Castillo, F.-J., Molina Trujillo, Maria (2018). Los límites del marketing de influencia en las decisiones de compra. Investigación y marketing, 139(1), 16-19.
- Coursaris, C. K., Van Osch, W., López-Nicolás, C., Molina-Castillo, F. J., & Rapp, N. (2013). Driving website performance using web analytics: A case study.
- Molina-Castillo, F.-J., Sinkovics, R., & Penz, E. (2010). Comunidades online, comunidades virtuales y mundos virtuales: una revisión teórica y aplicación empresarial. Investigación y marketing(107), 40-45.
- Munuera-Aleman, Jose-Luis, Moreno-Moya, Maria, Gatterman-Perin, Marcelo, Molina-Castillo, Francisco-Jose (2008). Apuntes sobre la innovación y el desarrollo de los nuevos productos en España y Murcia. Gestión. Revista de Economía. 44 – 1, pp. 11-20.
- Molina-Castillo, Francisco-Jose, Cuestas-Diaz, Pedro-Jesus (2008). Las ferias comerciales y el marketing electrónico: Un análisis comparativo. Información Comercial Española. Revista de Economía. 840, pp. 141-153.
- Molina-Castillo, Francisco-Jose, Munuera-Aleman, Jose-Luis (2007). Análisis de los nuevos productos a nivel regional del sector de las TIC: Un estudio comparativo de las empresas murcianas y españolas. Gestión. Revista de Economía. 4-42, pp. 10 -17.
Libros y capítulos de libro
- Durendez et al. (2025). Informe Pyme 2025.
- Meroño et al. (2024). Informe Pyme 2024.
- Molina-Castillo, Francisco-Jose, Meroño-Cerdan, Angel-Luis (2017). Drivers of Mobile Application Acceptance by Consumers: A meta analytical review. Mobile Commerce: Concepts, Methodologies, Tools, and Applications. 2, pp. 42 – 58. IGI Global.
- Lopez-Nicolas, C., & Molina-Castillo, F. J. (2016). Mobile Payment and Business Model Innovation: A Longitudinal Analysis from a Customer Perspective. Norristown: Int Business Information Management Assoc-Ibima.
- Sinkovics, R. R., Penz, E., & Molina-Castillo, F. J. (2014). Qualitative Analysis of Online Communities to Support International Business Decisions. In F. J. Martínez-López (Ed.), Handbook of Strategic e-Business Management (pp. 841-862): Springer Berlin Heidelberg.
- Meroño-Cerdan, Angel-Luis, Durendez-Gomez, Antonio-Luis, Monreal-Martinez, Juan, Molina-Castillo, Francisco-Jose (2014). Comercialización e internacionalización en la empresa familiar. Barómetro de la Empresa Familiar de la Región de Murcia. 12, pp. 1-40.
- López-Nicolás, C., & Molina-Castillo, F.-J. (2013). CRM for Innovation in European Companies. In Supply Chain Management (pp. 812-822).
- López-Nicolás, C., & Molina-Castillo, F.-J. (2012). Perceived Risks of Customer Knowledge Management. In Customer-Centric Knowledge Management (pp. 19-31).
- Meroño-Cerdan, Angel-Luis, Lopez-Nicolas, Carolina, Molina-Castillo, Francisco-Jose (2012). Efecto moderador del carácter familiar en la contribución de la orientación al riesgo e innovación sobre el desempeño. El éxito de la empresa familiar. La relación entre negocio y familia. 1, pp. 31 – 55. Civitas.
- Lopez-Nicolas, Carolina, Molina-Castillo, Francisco-Jose. (2011). Perceived risks of customer knowledge management. Customer-centric Knowledge Management. 2, pp. 19 – 31. HersheyIGI Global.
- Trigo, A., Varajao, J., Barroso, J., Soto-Acosta, P., Molina-Castillo, F. J., & Gonzalvez-Gallego, N. (2011). Enterprise Information Systems Adoption in Iberian Large Companies: Motivations and Trends. Managing Adaptability, Intervention, and People in Enterprise Information Systems, 204-228.
*** Si necesitas información adicional sobre mis trabajos, puedes ponerte en contacto conmigo en la sección de contactar.
También puede visitar el apartado de investigación para conocerme un poco mejor.