Molina-Castillo, Francisco-Jose; Lopez-Nicolas, Carolina; Bouwman, H.
Journal of Systemics, Cybernetics and Informatics (2008), Volume 6, Issue 6, Pages 73-79
Publication year: 2008

Abstract:

Mobile phones have been proclaimed as the new service frontier. Nowadays, in addition to traditional mobile services, new mobile commerce services are ready to be used by customers based on 3G-related technologies. However, little is known about the reasons why different groups of customers adopt mobile commerce services. By means of a sample of 542 Dutch consumers, we analyze the acceptance of these services by four different groups of customers. We finish our work providing interesting conclusions for academics as well as practitioners