Lopez-Nicolas, Carolina; Molina-Castillo, Francisco-Jose; Bouwman, H.
Information & Management (2008), Volume 45, Issue 6, Pages 359-364
Publication year: 2008

Abstract

Today, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditional antecedents of behavioral intention, ease of use and perceived usefulness, can be linked to diffusion-related variables, such as social influence and perceived benefits (flexibility and status).