Research

Research in innovation and new technologies has received a great deal of attention in the last decades as firms struggle on how to launch these new products into de market. Much of my work focuses on innovation inside the firm to develop new products to achieve performance in the market and capture customer attention. There are several areas where I have applied my knowledge in this area, especially in everything related to e-commerce of new products as well as mobile marketing.  In addition, I am keen on market analysis and advanced data analysis of big sets of data using different software packages.

Since the beginning of my research activities, I have been actively pursuing research funding from major Spanish Research Grant Bodies and Associations. I have obtained funding from the following:

Interests

  • New Product Launch
  • Business Model Innovation
  • Product Quality
  • E-Commerce of New Products
  • Mobile Marketing
  • Market Research

Research Projects

  • ENVISION (Empowering European SME Business Model Innovation)

    European Commission (H2020)

  • Challenges and opportunities of Mobile Commerce

    National Research Government

  • Usage of Internet resources in mobile phone industry

    National Research Government

  • Key success factors for Spanish firms

    Seneca Foundation, Regional Agency

  • Analysis of new product development results

    National Research Government

  • Analysis of antecedents of new product development process

    Seneca Foundation, Regional Agency